Vans

Vans Highlights the Meaning of “Off The Wall”

YouTube Preview ImageVans has announced the release of its global campaign, This Is Off The Wall. Following up on Vans’ 50th anniversary series, which welcomed newcomers to the brand’s rich heritage and thanked decades of loyalists, the 2017 campaign focuses on creative expression, the core of Vans’ “Off The Wall” culture.

Vans showcases the essence of “Off The Wall” through a diverse set of ambassadors within a hero montage and a series of shorter spots.

“The meaning of ‘Off The Wall’ is the very ethos of Vans, the very identity of our brand – its everything we stand for,” said Doug Palladini, Vans Global Brand President. “We’re pleased to tell this inspiring and sincere, five-decade-long story through our family of ambassadors who have been brought together by their diverse passions for creativity.”

This Is Off The Wall taps into Vans professional athletes, artists, musicians and style purveyors who have long and personal histories with the brand. Their stories are each unique and told through a variety of tones, but ultimately shine a light on the passions that Vans has always supported. The visual nature and emotions that are evoked in each story are easily translatable around the world, showing that creative expression is inclusive and without borders.

“Off The Wall” was a term coined when skateboarders in the mid ‘70s were landing new tricks in empty pools by literally skating off the wall. At that time, skateboarders were outcasts of society who expressed themselves through the style of their sport. These individuals were not only the pioneers of skateboarding, but also lived and breathed creativity through art, music, fashion and local culture. For more than 50 years, “Off The Wall” has been synonymous with that original spirit of rebellion and creative expression.

Visit www.vans.com/#offthewall to watch the This Is Off The Wall series and visit www.houseofvans.com to see how “Off The Wall” will come to life throughout the year.

Vans Announces Second Signature Pro Model for Gilbert Crockett

Crockett 2Launching worldwide this Saturday, February 11, Vans reveals the latest breakthrough in performance skate footwear to introduce the second signature pro model from Vans team rider, Gilbert Crockett. Unlike any other, the all-new Crockett Pro 2 is a union of craft and science, upholding Vans’ revolutionary Wafflecup bottom unit construction, improved fit, and fully-fused Duracap upper reinforcements.

The new Crockett Pro 2 model introduces a new outsole that utilizes the performance advancements of Vans Wafflecup technology, providing the premium support and unrivaled grip demanded by skateboarders everywhere. Gilbert’s second edition highlights new blind-seam suede overlays on the toe cap, maximizing Vans’ Duracap reinforcement capabilities while employing Vans’ proven Ultracush HD drop-in sockliners for the highest level of impact cushioning.

Visit Vans.com/crockett to view some bonus clips of Gil and to learn more about this newest release.

Vans Announces the Opening of House of Vans Chicago

HOV ChicagoVans has announced that they are set to open the doors to the House of Vans Chicago on February 3, 2017. The opening event will be marked with special live performances from Future Islands, Digable Planets and Chicago-based breakout artist, Noname.

The two-day celebration kicks off with music and will include a photography retrospective highlighting photos shot at House of Vans by emerging photographers Jonathan Mehring, Bryan Derballa, Ashley Osborn, Ryan Kobane and Laura June Kirsch. On February 4, House of Vans Chicago will host two artist-led workshops, which include “Copy Jam” mixed media workshop with Chad Kouri and “Caught in Motion” Skate Photography workshop with Atiba Jefferson. In the evening, House of Vans Chicago will welcome the community with an Open House where guests can skate the newly built skatepark and check out design elements that have been incorporated with Chicago in mind. As the only existing indoor skatepark in the Chicago metropolitan area, local skaters will experience a custom-built course, featuring the reimagination of iconic West Coast skate spots, Lockwood and China Banks, plus additional obstacles for every skill level. The backdrop to the Lockwood-inspired obstacle features an ivy-covered wall that pays homage to Wrigley Field, using ‘66, Vans’ founding year as the outfield distance marker. Additionally, guests can enjoy a beautifully repurposed Goose Island brewpub bar that was originally located steps away from Wrigley Field. Located at 113 N Elizabeth St., House of Vans Chicago will always be free and open to the public.

“Chicago has a rich and eclectic history across action sports, art, music and street culture akin to Vans’ own roots and ‘Off The Wall’ ethos,” said Doug Palladini, Vans’ Global Brand President. “It’s an honor to bring House of Vans to life here in Chicago so we can grow our Vans family and give back to the creative communities that make this city so vibrant.”

Opening Event Schedule
January 24th RSVP now at http://www.houseofvans.com/
February 3rd 6:30pm Grand Opening: Performances by Future Islands, Digable Planets and NONAME, Photography Retrospective
February 4th 12pm – 2pm “Caught in Motion” Workshop with Atiba Jefferson
3pm – 5pm “Copy Jam” Workshop with Chad Kouri
6pm – 10pm Community Open House

As the cultural hub of the Vans brand, this opening marks the third permanent location – the original in New York’s Greenpoint neighborhood and the second nestled within the Old Vic Tunnels beneath London’s Waterloo Station. Functioning as an art gallery, music venue, skatepark, indie film premiere house, artist-led workshop and more, the House of Vans is where “Off The Wall” lives and serves as a direct connection to the Vans brand worldwide.

Jordyn Barratt Wins 2017 Girls Combi Pool Classic

The annual Vans Girls Combi Classic heated up the renowned Combi Pool at the Vans Skatepark in Orange, CA on Saturday. The ladies killed it as seen here in Thrasher Magazine’s edit filmed and handled by Schmitty. Check it out!

Final Results
Pro
1. Jordy Barratt
2. Nicole Hause
3. Poppy Starr
4. Brighton Zeuner

Am – 15 & over
1. Dora Varella

Am – 14 & under
1. Zoe Safanda

Kyle Walker is Thrasher SOTY 2016!

YouTube Preview ImageHe had a breakthrough year in 2015 and he’s continued to shred throughout the course of 2016 with several mind melting video parts, a pro model shoe and a heap of magazine coverage all along the way. It has been announced that Kyle Walker is Thrasher Magazine’s 2016 Skater of The Year! Congrats Kyle!

REAL’s “Surveillance #2 Kyle Walker” Video
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Kyle Walker – Stay Stoked
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Metallica: Hardwired… Live Today from The House of Vans – London

YouTube Preview ImageMetallica will unleash to the world their eleventh studio album ‘Hardwired…To Self-Destruct’ with a very special live performance from the House of Vans London. Join the celebration LIVE as the show streams from the intimate venue at 9:00pm GMT/1:00pm PST today. This gig will also be available to view in its entirety for seven days after the event.

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