In February, photographer Matt Alberts embarked on a year-long journey to capture the true essence of LIFERS – those who push the limits in the pursuit of their passions – and the seasons that inspire them to do so. The epic, cross-country, photography expedition has been compiled in a series called The Seasons Collection.
Today marks the release of the second wrap-up video from the trip, summarizing all the incredible things happened during SUN, one of three chapters in the Collection. From the hills of scenic Seattle with Nike Pro Skateboarders Al Partanen and Chet Childress, to the Berrics skatepark in Los Angeles with veteran pro skaters Steve Berra and Danny Way, the journey stretched along the West Coast as Matt captured an amazing cross-section of devoted action sports fans and enthusiasts.
Eric Koston and Steve Berra bring you this announcement regarding the latest version of Battle At The Berrics that will feature your top rated Pros, Ams, Joes and Battle For Abberica Finalists. Skaters and brackets for BATB8 coming soon to theberrics.com.
So, who really controls skateboarding these days? In Chapter Three of Pushing Forward, we scratch the surface of understanding the modern concept of ‘skater-run’ companies and the role of corporations in the skateboard industry. Torey Pudwill, CEO of Grizzly Griptape, provides us with a unique perspective on what it’s like to run his own company and be a pro skater at the same time.
Has social media hurt or helped skateboarding? In Chapter Two of ‘Pushing Forward,’ a skate documentary from Red Bull, they take a look at the impact of social media on pro skateboarders and how the modern pro utilizes social media to manage their own brand.
To help answer this somewhat obvious, but complex question, they looked at the different ends of the spectrum. Joey Brezinski is quite active on social, as is Alex Midler, who at the age of 16 was born into the social media era and doesn’t know anything different. And then there’s Wes Kremer, who has a different approach entirely to the medium. Veteran pros Jamie Thomas, Mike Vallely, and Steve Berra weigh in on the subject with some strong opinions that provide interesting context to how the profession has changed.