Pat Moran

Levi’s Skateboarding Collection – Spring 2017

Skate Daily recently joined a group of skateboarding media dudes to have a first look at the Spring 2017 Levi’s Skateboarding Collection at their headquarters in San Francisco. Our full day schedule included a VIP show and tell in the offices of Levi’s Archives, a preview of LSC’s aforementioned Spring/Summer line of apparel and due to the wet winter weather – a fun-filled skate session with several of LSC’s ambassadors (team riders) at an indoor private facility. Oh yeah, we went bowling the previous evening as well!

Parts Bowling

Al Partanen spins a speedy heated ball right down the middle of the lane. Strike!

While in the offices of Levi’s Archives, Tracey Panek laid out several storied pieces of denim including the earliest pairs of Levi’s denim (then called overalls as they were worn over one’s pants), a pair of white denim jeans that were embellished (over several decades) by an incarcerated creative dude with a ball point pen and a highly valued Levi’s leather jacket which originally belonged to Albert Einstein! Our minds were truly blown away.

Original Jeans

Kept in a fireproof safe and only handled with white gloves, Tracey Panek holds up a pair of vintage original jeans dating back to 1879 from the Levi’s Archives. They were first called overalls since workers would wear them over their pants.


Pocket Detail

The original reason for the smaller fifth pocket on a pair of Levi’s Jeans was to hold a “pocket” watch.


Auction Item

Straight from Christie’s Auction House, a very rare Levi’s leather coat owned and worn by Albert Einstein as shown on this 1938 cover of Time Magazine. Wow!


Einstein Jacket

Albert Einstein’s leather Levi’s jacket in all of its glory.


Media Crew at Levis Archives

The skateboarding media just loves a good dose of history and good times.

Upstairs at Levi’s Headquarters, LSC’s Nick Pendic and Charles Lamb coordinated a casual gathering and discussed the Spring/Summer 2017 Skateboarding Collection with their inspirations stemming from the shipyard workers at San Francisco’s Hunters Point. Specifically, the riveters who worked on the ships during World War II.

Nick Rendic

LSC’s Design Director Nick Rendic highlights the durability, features and benefits of the work pant.

Dock workers, during the early 20th Century, wore purposeful garments: durable to withstand physical demands of daily labor and layered to brave the ever-changing climate of the San Francisco Bay. It was simple designs like vests, coats, work pants and denim that inspired this Spring collection. Thanks to the extensive Levi’s Archives filled with historical product, the design team was able to revisit this era, evolving the
designs to meet the demands of modern skateboarding.

Quilted Jacket

Warm, comfortable and clean, this LSC quilted jacket is one of our favorites.

While the style of this collection may look as timeless as the original dock workers back in the 1900s, the fit and durability have evolved. LSC uses Lycra T400 fabric for stretch and Cordura fabric for strength, meaning their fabrics and innovations include the most advanced stretch, recovery, signature authentic Levi’s details and world-class finishing.

Vest Kit

This functional kit featuring the insulated vest combined with the LSC long sleeved tee and the highly durable work pant makes a whole lot of sense for good ol’ DIY skateboarding.

Arcuant Detail

Levi’s has been using a version of the Two Horses, One Message patch since 1886. Did you know that the patented stitching on a pair of Levi’s pants is called an Arcuate? Well if not, now you know!

Crafting quality products hasn’t been their only focus – the LSC initiative is also committed to social and environmental progress and have recently completed another skatepark build. Levi’s has rolled out their latest short film which documents a DIY build project in Detroit, Michigan, where Josh Matthews, Dan Plunkett, Joey Pepper, Marius Syvanen, Pat Moran and Al Partanen partnered up with Community Push to help support their efforts of bringing more skate spots to the Detroit area.

The Levi’s Skateboarding Collection can be found exclusively at select skate shops and online at the Levi’s store.

Levi’s Skateboarding – Detroit
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Levis Skateboarding Presents: Skateboarding in Christchurch

YouTube Preview ImageOn February 22nd, 2011, at 12:51pm, a 6.3 magnitude earthquake and numerous aftershocks tore through the city center of Christchurch, New Zealand. 185 people were killed and thousands were displaced with their lives forever changed. Inspired by other recent Levi’s skatepark builds around the world, several members of the Christchurch skateboarding community reached out to the Levi’s brand seeking support to help revive the skate community in Christchurch.

The crew at Levi’s quickly signed on to help, recruiting eager team ambassadors Josh Matthews, Joey Pepper, Al Partanen, Marius Syvanen, Pat Moran and Dan Plunkett. An all-star cast rolled up their sleeves to help the Christchurch skate community. With bags packed, the crew departed for New Zealand where they were determined to work closely with the locals of Christchurch to help create something that would be a meaningful contribution towards rebuilding their community. In less than 48 hours this past December 2016, Christchurch locals and the Levi’s Skateboarding crew banned together to find an available plot of land, cleared it of all plants and debris and built a skatepark. If you don’t think it’s possible, watch here and be convinced otherwise.

This marks the sixth skate park built around the world by the Levi’s brand and skate team ambassadors. Other global park builds include Bangalore, India, La Paz, Bolivia, Oakland, California, Pine Ridge Reservation, South Dakota and Johannesburg, South Africa.

Skateboarding In Christchurch


On February 22nd, 2011 a 6.3 magnitude earthquake ripped through the centre of Christchurch followed by severe aftershocks killing 185 people, destroying a city, a community and the lives of thousands of people. 5-years on and the rubble still lies in the streets of Christchurch as a cold reminder of what mother nature is capable of.

Thanks to Levi’s® Skateboarding we were able to give back to a community in need, following the lead from previous projects from Levi’s Skateboarding in Bolivia, India, Oakland and most recently Pine Ridge. Red the full story at Monster Children by clicking here.

Skateboarding in Pine Ridge: Parks and Streets

YouTube Preview Image While checking out the Levi’s Skateboarding build project in Pine Ridge, SD, the guys went out and found some spots away from the parks. Follow Josh Matthews, Pat Moran, Marius Syvanen, Joey Pepper, and Jerry Mraz around South Dakota, from the newly built parks in Pine Ridge to the streets of Rapid City.

Skating Saves Lives at Pine Ridge Reservation

This past summer I was invited to get together with a collective group of hard working skateboarders, lensmen, artists, webmasters and media types for a first-hand visit to the historical Pine Ridge Reservation in South Dakota. Through Levi’s Skateboarding, our primary purpose in this visit to the Oglala Lakota Native American reservation was to join several of Levi’s Skateboarding ambassadors including Marius Syvanen, Josh Matthews, Joey Pepper, and Pat Moran for the grand opening ceremony and celebration of a new skatepark in the small town of Manderson, not far from the historical site of the Wounded Knee Massacre which took place on December 29, 1890.

This was the second skatepark constructed on weather-beaten Pine Ridge Reservation and it was aimed directly at providing the Lakota Oglala youth another creative hub to gain confidence, share physical activity and to nurture self-esteem.

Located at the southern edge of Badlands National Park, The Pine Ridge Reservation is an underprivileged region with a storied and tough to swallow past. Its terrain is arid and crusty, well worn and time tested. Past the geographic roughness of this expansive territory, the daily life of Lakota Oglala people can be very heavy and the greater community on the res is among the poorest in the nation. Alcohol possession and consumption has been illegal on the reservation for decades, yet just over the border to the south in Whiteclay, Nebraska there are four liquor stores situated along the two lane interstate route to a population of just a dozen people. These liquor outlets sold over 4.9 million 12-ounce cans of beer in 2010 almost exclusively to Oglala Lakota from the reservation for gross sales of 3 million dollars.

What’s even more alarming is that suicides rates among teens and young adults have surged in the past twelve months on the reservation. Since December of last year to March of 2015, at least 103 people ages 12 to 24 have attempted to kill themselves with nine of them succeeding in their wish to end their lives. The poverty, tough living conditions, drug abuse and alcoholism on the res can be a very grim deterent of a better life upon the remote and windswept grasslands.

Thankfully, on the much brighter side, the Lakota youth have Oglala Sioux Tribe member and veteran skateboarder Walt Pourier doing a tremendous job through his Stronghold Society organization to share messages of hope and inspiration to help give these kids and young people a fair chance at a long and healthy life. Assisted by former pro skateboarder Jim Murphy and their youth mentors, much of this work is conveyed through the freedom and positive power of skateboarding. Since its inception, it’s turning the outlook on life for these teens from dismal to hopeful to optimistic.

Grindline Skateparks constructed the first concrete skatepark at Pine Ridge in 2012 upon a rough 6,000 square foot patch of dirt littered with broken bottles. Its development came through in kind donations and support from Jeff Ament and Pearl Jam’s Vitalogy Foundation, Vans and The Tony Hawk Foundation. And since its opening, the Four Directions Toby Eagle Memorial Skatepark has become a significant fixture in the community and a hub where teens get together to share creativity and physical activity away from pressures at home, influence of gangs and other adverse effects of daily life on the res. Prior to the initial Pine Ridge build, there were less than a dozen skateboarders throughout the community. Two years later, there are now over one hundred.

Our visit to Pine Ridge also included the opportunity to attend the colorful festivities of the 30th Annual Oglala Lakota Nation Pow Wow at the fairgrounds adjacent to the skatepark. Native American families gathered from across the country in decorative dress and entertained traditional dances among all generations in attendance.

Afterwards, we hung out and skated the Pine Ridge skatepark including its newly completed section with a smaller banks, hips and a handrail. Jim Murphy, Joey Pepper, Josh Matthews, Pat Moran and Marius Syvanen shared the stoke with the locals, signed autographs and put on a great impromptu skate demo until an abrupt and blustery hailstorm enveloped the region and soaked everyone gathered below. Our skating was done for the day and it was soon time to make our way back home.

The gallery of photos below exhibits several of the images that I captured during our two-day visit to the reservation. To utter the words, “skateboarding saves lives” is quite cliché, but it’s so very true and profound amongst the Lakota Youth of Pine Ridge. We experienced it first hand and saw the positive power that it yields for these kids.

Pine Ridge Sign
The Northern entrance of the Pine Ridge Reservation along Highway 27.

Todd Bratrud Badlands
Todd Bratrud voluntarily planks himself during our visit to Badlands National Park.

Badlands Bust
Bombing hills on skateboards through Badlands National Park is a big no no. We got off without fines due to our upcoming visit with the Lakota Skate Club of Pine Ridge.

Ament Murphy Chief Walt Erik
(Left to right) Jeff Ament, Jim Murphy, Oglala Sioux Tribal President John Yellow Bird Steele, Walt Pourier and Erik Wolsky gather for a great cause at the Manderson skatepark opening.

Donated Goods Manderson
Oglala Lakota kids line up for complimentary completes provided to them by Jim Murphy and Wounded Knee Skateboards.

Chief Lakota Youth Manderson
Oglala Sioux Tribal President John Yellow Bird Steele instructs the youth of Manderson to take care of the gift that has been provided to them for years to come.

Murphy Grind Manderson
Jim Murphy takes the time to abuse his trucks with a frontside carve at Manderson’s new bowl.

Lakota Skaters Manderson
Members of Lakota Skate Club tune up their newly donated gear at the Manderson Skatepark.

Marius BS Ollie Manderson
After nearly 24 hours of travel from Copenhagen, Marius Syvanen takes flight above a newly constructed quarterpipe in Manderson as Greg Hunt captures the action.

Marius Signing Manderson
Marius Syvanen signs his name towards a great cause in Manderson.

Lakota Girl Manderson
A Lakota girl takes a break to watch the action during opening day at the Manderson skatepark.

Ament Carve Manderson
Jeff Ament takes charge of the coping with a powerful backside carve at the Manderson skatepark opening.

Jeff and Walt
The dynamic duo of Jeff Ament and Walt Pourier – these two guys are doing great things for humanity.

Pat Brown Manderson
Pat Moran gets ready to land a kickflip out of this frontside blunt as the Lakota youth take notice.

Group Photo Manderson
This large group portrait gives rise to the Manderson skatepark opening ceremony. It was a very special day for the youth of the Pine Ridge Reservation.

Horseback Pine Ridge
Horseback is just another part of res life in Pine Ridge.

Pow Wow Youth Pine Ridge
Two friends of Pine Ridge share a moment during the 30th annual Oglala Lakota Nation Pow Wow.

Murphy Boardslide Pine Ridge
Jim Murphy takes blocks on this lengthy rock and roll boardslide through the corner of Pine Ridge’s Four Directions Toby Eagle Memorial Skatepark.

David Portrait Pine Ridge
Portrait of David White bull Jr. in Pine Ridge.

Feeble Transfer Pine Ridge
David White bull Jr. slices through a feeble transfer at the Four Directions Toby Eagle Memorial Skatepark in Pine Ridge.

Walt and Sharkey
Walt Pourier and Matt Sharkey pair up for a great message and good times at the Four Directions Toby Eagle Memorial Skatepark in Pine Ridge.

Matthews Ollie Pine Ridge
Josh Matthews floats high above a newly shaped small hip at the Four Directions Toby Eagle Memorial Skatepark in Pine Ridge.

Marius Bs Kickflip Pine Ridge
Soon after Marius Syvanen nailed this backside kickflip over the hip, the cloud behind the trees delivered a fierce hailstorm and we were soaked, but stoked.

Soaked Kids Pine Ridge
Taking cover from the wetness with boards and smiles in Pine Ridge.

Be sure to check out The Good Problem’s take of our visit to the Pine Ridge Reservation with additional info, photos and video clips as well . Zach Baker’s account from our Pine Ridge visit has been posted to the Monster Children site as well.

Many thanks go out to Levi’s Skateboarding, Walt Pourier, Jeff Ament, Jim Murphy, Grindline Skateparks, Erik Wolsky, Matt Sharkey, Marius Syvanen, Josh Matthews, Joey Pepper, Pat Moran, David Pajo, Cat Power and Greg Hunt for their great work and kinds hearts to unify their efforts to make life better for those that otherwise might not have the chance. Without question, skateboarding saves lives!

– Bryce Kanights

Skateboarding in Oakland: Town Park Documentary

“Skateboarding in Oakland: Town Park Documentary”

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