Two French-skater owned brands have joined together to create a footwear and apparel collection celebrating mutual rider, Koichiro Uehara. The collaboration was influenced by Koichiro’s Japanese homeland by paying homage to old world Japanese culture and it’s traditional artwork.
The first part of CASTE’s collaborative project focusing on the history, perspectives and approach surrounding the identity of France based, Magenta Skateboards. During travels to Paris, Bordeaux and San Francisco over the past year, Magenta’s Soy Panday, Vivien Feil, Leo Valls, Jimmy Lannon, Ben Gore and Yoan Taillandier have helped illustrate the ideas that embody a brand pushing in their own direction.
In conjunction with this collaborative video piece, CASTE released a special jacket and hat which, while Magenta created a board for their summer line (including a DVD of the collaborative film series).