Levi’s

Legends Collide in Oakland: Levi’s Skateboarding

YouTube Preview ImageWhen the Levi’s enlisted the thoughtful eye of skateboarding master lensman, Jon Humphries, to capture their Spring 2014 Skateboarding Collection video, they limited location scouting to the brand’s native Bay Area. With so many options in their backyard, they settled on Oakland – it was clear the video needed a uniquely Oakland track.

The natural fit…Deltron 3030’s iconic classic, “Mastermind”. Del, Dan and Kid Koala’s tracks have been the backdrop to many skateboarding video parts since the early 2000s. It wasn’t enough to simply have their beats and rhymes, so Levi’s invited the Bay Area duo of Del and Dan to play cameos in the short film as well.

“Humphries was an obvious choice to repeat as director,” explains Levi’s Creative Director, Michael Leon, “He has a long history with the Levi’s crew and the talent to direct the video and shoot still at the same time. He took on some ambitious techniques like shooting with a crane truck on the Bay Bridge and we couldn’t be more thrilled with the results.”

Tune in as Jon Humphries talks about the project from a behind the scenes perspective. Then follow the links at the end to view the full length commercial on the new Levi’s Skateboarding website where you can view the Spring ’14 Collection in its entirety.

Levi’s Skateboarding 2014 Spring Collection

Levi’s recently hosted a gathering of friends and skateboarding media types at Brandon Biebel’s private skatepark in North Hollywood to reveal and launch their Spring 2014 line of Levis Skateboarding apparel. In the mix to view this second offering from Levi’s Skateboarding were skaters and reps from Thrasher, TWS, The Skateboard Mag, LowCard, King Shit, The Berrics and more.

Catered Mexican food and adult beverages from Saint Archer welcomed a storied cast of characters upon arrival as Tommy Guerrero took soulful control of the ones and twos with a selection of classic hits.

Levi's Skateboarding

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