Talk about a star-studded cast. Two of skateboarding’s heaviest rosters are hitting the road and may be in a town near you.
Marc Johnson, Mike Carroll, Riley Hawk, Stevie Perez, Vincent Alvarez, Sebo Walker, Daniel Espinoza, Jon Sciano, Danny Brady & James Capps lace up and take the new GuyMar shoes for a test drive at Sheldon.
Lakai introduces the GuyMar, the newest shoe for Guy Mariano featuring VLK Performance construction.
Let’s be honest, the landscape of skateboarding has changed significantly over the past two decades. We now have more skateboard parks, less skateboard magazines and more skateboard brands and skateboarders across the planet that we did in 1995. And yes, what used to be our little subculture and industry is now widespread, shared and affiliated with bigger businesses and publicly traded corporate entities. The fact is, times change and things still progress, and sometimes for the better.
Today it was disclosed that Girl and its affiliated roster of brands including: Girl Skateboards, Chocolate Skateboards, Lakai, Fourstar and Royal has teamed up with Altamont Capital Partners for investment with their business going forward.
Transworld Business’ Kailee Bradstreet caught up with Girl’s co-founders, Rick Howard, Megan Baltimore, and Mike Carroll for a bit of insight as to what this all means and where Girl is headed in the months and years to come.
The Lakai team travelled across the pond to get a taste of the UK’s terrain and Red Bull Skateboarding was there to document the journey.
Daniel Espinoza, Jon Sciano, Sebo Walker, Vincent Alvarez, James Capps, Riley Hawk and Stevie Perez linked up with their European cohorts Danny Brady, Nick Jensen and Sylvan Tognelli in England to kick off the “Picture Me Eurollin” tour.