“A Wider View” explores the legacy of Ray Barbee and his fascination with analog photography. This short film examines Ray’s passions and influencers through archival footage, an experimental printing process, and a series of interviews key to Ray’s journey including appearances by iconic creatives Sean Cliver, Brian Gaberman, Thomas Campbell and Joe Brook.
Filmed and Edited by Mark Stewart and Cole Mathews. Additional footage contributions from Kurt Hayashi, Greg Hunt and Vans.
When the Levi’s enlisted the thoughtful eye of skateboarding master lensman, Jon Humphries, to capture their Spring 2014 Skateboarding Collection video, they limited location scouting to the brand’s native Bay Area. With so many options in their backyard, they settled on Oakland – it was clear the video needed a uniquely Oakland track.
The natural fit…Deltron 3030’s iconic classic, “Mastermind”. Del, Dan and Kid Koala’s tracks have been the backdrop to many skateboarding video parts since the early 2000s. It wasn’t enough to simply have their beats and rhymes, so Levi’s invited the Bay Area duo of Del and Dan to play cameos in the short film as well.
“Humphries was an obvious choice to repeat as director,” explains Levi’s Creative Director, Michael Leon, “He has a long history with the Levi’s crew and the talent to direct the video and shoot still at the same time. He took on some ambitious techniques like shooting with a crane truck on the Bay Bridge and we couldn’t be more thrilled with the results.”
Tune in as Jon Humphries talks about the project from a behind the scenes perspective. Then follow the links at the end to view the full length commercial on the new Levi’s Skateboarding website where you can view the Spring ’14 Collection in its entirety.