Joey Pepper

Levi’s Skateboarding Assists Detroit

Detroit has long been known as a hardworking city, defined by its productivity from motorcars to Motown music. Now the creative community is revitalizing their city and bringing new energy to downtown life. Levi’s Skateboarding teamed up with locals to help build a DIY skate spot, and will return to Detroit in 2017 to partner on the build of a new skate park.

Levis Skateboarding Presents: Skateboarding in Christchurch

YouTube Preview ImageOn February 22nd, 2011, at 12:51pm, a 6.3 magnitude earthquake and numerous aftershocks tore through the city center of Christchurch, New Zealand. 185 people were killed and thousands were displaced with their lives forever changed. Inspired by other recent Levi’s skatepark builds around the world, several members of the Christchurch skateboarding community reached out to the Levi’s brand seeking support to help revive the skate community in Christchurch.

The crew at Levi’s quickly signed on to help, recruiting eager team ambassadors Josh Matthews, Joey Pepper, Al Partanen, Marius Syvanen, Pat Moran and Dan Plunkett. An all-star cast rolled up their sleeves to help the Christchurch skate community. With bags packed, the crew departed for New Zealand where they were determined to work closely with the locals of Christchurch to help create something that would be a meaningful contribution towards rebuilding their community. In less than 48 hours this past December 2016, Christchurch locals and the Levi’s Skateboarding crew banned together to find an available plot of land, cleared it of all plants and debris and built a skatepark. If you don’t think it’s possible, watch here and be convinced otherwise.

This marks the sixth skate park built around the world by the Levi’s brand and skate team ambassadors. Other global park builds include Bangalore, India, La Paz, Bolivia, Oakland, California, Pine Ridge Reservation, South Dakota and Johannesburg, South Africa.

Skateboarding In Christchurch


On February 22nd, 2011 a 6.3 magnitude earthquake ripped through the centre of Christchurch followed by severe aftershocks killing 185 people, destroying a city, a community and the lives of thousands of people. 5-years on and the rubble still lies in the streets of Christchurch as a cold reminder of what mother nature is capable of.

Thanks to Levi’s® Skateboarding we were able to give back to a community in need, following the lead from previous projects from Levi’s Skateboarding in Bolivia, India, Oakland and most recently Pine Ridge. Red the full story at Monster Children by clicking here.

Skateboarding in Pine Ridge: Parks and Streets

YouTube Preview Image While checking out the Levi’s Skateboarding build project in Pine Ridge, SD, the guys went out and found some spots away from the parks. Follow Josh Matthews, Pat Moran, Marius Syvanen, Joey Pepper, and Jerry Mraz around South Dakota, from the newly built parks in Pine Ridge to the streets of Rapid City.

Skating Saves Lives at Pine Ridge Reservation

This past summer I was invited to get together with a collective group of hard working skateboarders, lensmen, artists, webmasters and media types for a first-hand visit to the historical Pine Ridge Reservation in South Dakota. Through Levi’s Skateboarding, our primary purpose in this visit to the Oglala Lakota Native American reservation was to join several of Levi’s Skateboarding ambassadors including Marius Syvanen, Josh Matthews, Joey Pepper, and Pat Moran for the grand opening ceremony and celebration of a new skatepark in the small town of Manderson, not far from the historical site of the Wounded Knee Massacre which took place on December 29, 1890.

This was the second skatepark constructed on weather-beaten Pine Ridge Reservation and it was aimed directly at providing the Lakota Oglala youth another creative hub to gain confidence, share physical activity and to nurture self-esteem.

Located at the southern edge of Badlands National Park, The Pine Ridge Reservation is an underprivileged region with a storied and tough to swallow past. Its terrain is arid and crusty, well worn and time tested. Past the geographic roughness of this expansive territory, the daily life of Lakota Oglala people can be very heavy and the greater community on the res is among the poorest in the nation. Alcohol possession and consumption has been illegal on the reservation for decades, yet just over the border to the south in Whiteclay, Nebraska there are four liquor stores situated along the two lane interstate route to a population of just a dozen people. These liquor outlets sold over 4.9 million 12-ounce cans of beer in 2010 almost exclusively to Oglala Lakota from the reservation for gross sales of 3 million dollars.

What’s even more alarming is that suicides rates among teens and young adults have surged in the past twelve months on the reservation. Since December of last year to March of 2015, at least 103 people ages 12 to 24 have attempted to kill themselves with nine of them succeeding in their wish to end their lives. The poverty, tough living conditions, drug abuse and alcoholism on the res can be a very grim deterent of a better life upon the remote and windswept grasslands.

Thankfully, on the much brighter side, the Lakota youth have Oglala Sioux Tribe member and veteran skateboarder Walt Pourier doing a tremendous job through his Stronghold Society organization to share messages of hope and inspiration to help give these kids and young people a fair chance at a long and healthy life. Assisted by former pro skateboarder Jim Murphy and their youth mentors, much of this work is conveyed through the freedom and positive power of skateboarding. Since its inception, it’s turning the outlook on life for these teens from dismal to hopeful to optimistic.

Grindline Skateparks constructed the first concrete skatepark at Pine Ridge in 2012 upon a rough 6,000 square foot patch of dirt littered with broken bottles. Its development came through in kind donations and support from Jeff Ament and Pearl Jam’s Vitalogy Foundation, Vans and The Tony Hawk Foundation. And since its opening, the Four Directions Toby Eagle Memorial Skatepark has become a significant fixture in the community and a hub where teens get together to share creativity and physical activity away from pressures at home, influence of gangs and other adverse effects of daily life on the res. Prior to the initial Pine Ridge build, there were less than a dozen skateboarders throughout the community. Two years later, there are now over one hundred.

Our visit to Pine Ridge also included the opportunity to attend the colorful festivities of the 30th Annual Oglala Lakota Nation Pow Wow at the fairgrounds adjacent to the skatepark. Native American families gathered from across the country in decorative dress and entertained traditional dances among all generations in attendance.

Afterwards, we hung out and skated the Pine Ridge skatepark including its newly completed section with a smaller banks, hips and a handrail. Jim Murphy, Joey Pepper, Josh Matthews, Pat Moran and Marius Syvanen shared the stoke with the locals, signed autographs and put on a great impromptu skate demo until an abrupt and blustery hailstorm enveloped the region and soaked everyone gathered below. Our skating was done for the day and it was soon time to make our way back home.

The gallery of photos below exhibits several of the images that I captured during our two-day visit to the reservation. To utter the words, “skateboarding saves lives” is quite cliché, but it’s so very true and profound amongst the Lakota Youth of Pine Ridge. We experienced it first hand and saw the positive power that it yields for these kids.

Pine Ridge Sign
The Northern entrance of the Pine Ridge Reservation along Highway 27.

Todd Bratrud Badlands
Todd Bratrud voluntarily planks himself during our visit to Badlands National Park.

Badlands Bust
Bombing hills on skateboards through Badlands National Park is a big no no. We got off without fines due to our upcoming visit with the Lakota Skate Club of Pine Ridge.

Ament Murphy Chief Walt Erik
(Left to right) Jeff Ament, Jim Murphy, Oglala Sioux Tribal President John Yellow Bird Steele, Walt Pourier and Erik Wolsky gather for a great cause at the Manderson skatepark opening.

Donated Goods Manderson
Oglala Lakota kids line up for complimentary completes provided to them by Jim Murphy and Wounded Knee Skateboards.

Chief Lakota Youth Manderson
Oglala Sioux Tribal President John Yellow Bird Steele instructs the youth of Manderson to take care of the gift that has been provided to them for years to come.

Murphy Grind Manderson
Jim Murphy takes the time to abuse his trucks with a frontside carve at Manderson’s new bowl.

Lakota Skaters Manderson
Members of Lakota Skate Club tune up their newly donated gear at the Manderson Skatepark.

Marius BS Ollie Manderson
After nearly 24 hours of travel from Copenhagen, Marius Syvanen takes flight above a newly constructed quarterpipe in Manderson as Greg Hunt captures the action.

Marius Signing Manderson
Marius Syvanen signs his name towards a great cause in Manderson.

Lakota Girl Manderson
A Lakota girl takes a break to watch the action during opening day at the Manderson skatepark.

Ament Carve Manderson
Jeff Ament takes charge of the coping with a powerful backside carve at the Manderson skatepark opening.

Jeff and Walt
The dynamic duo of Jeff Ament and Walt Pourier – these two guys are doing great things for humanity.

Pat Brown Manderson
Pat Moran gets ready to land a kickflip out of this frontside blunt as the Lakota youth take notice.

Group Photo Manderson
This large group portrait gives rise to the Manderson skatepark opening ceremony. It was a very special day for the youth of the Pine Ridge Reservation.

Horseback Pine Ridge
Horseback is just another part of res life in Pine Ridge.

Pow Wow Youth Pine Ridge
Two friends of Pine Ridge share a moment during the 30th annual Oglala Lakota Nation Pow Wow.

Murphy Boardslide Pine Ridge
Jim Murphy takes blocks on this lengthy rock and roll boardslide through the corner of Pine Ridge’s Four Directions Toby Eagle Memorial Skatepark.

David Portrait Pine Ridge
Portrait of David White bull Jr. in Pine Ridge.

Feeble Transfer Pine Ridge
David White bull Jr. slices through a feeble transfer at the Four Directions Toby Eagle Memorial Skatepark in Pine Ridge.

Walt and Sharkey
Walt Pourier and Matt Sharkey pair up for a great message and good times at the Four Directions Toby Eagle Memorial Skatepark in Pine Ridge.

Matthews Ollie Pine Ridge
Josh Matthews floats high above a newly shaped small hip at the Four Directions Toby Eagle Memorial Skatepark in Pine Ridge.

Marius Bs Kickflip Pine Ridge
Soon after Marius Syvanen nailed this backside kickflip over the hip, the cloud behind the trees delivered a fierce hailstorm and we were soaked, but stoked.

Soaked Kids Pine Ridge
Taking cover from the wetness with boards and smiles in Pine Ridge.

Be sure to check out The Good Problem’s take of our visit to the Pine Ridge Reservation with additional info, photos and video clips as well . Zach Baker’s account from our Pine Ridge visit has been posted to the Monster Children site as well.

Many thanks go out to Levi’s Skateboarding, Walt Pourier, Jeff Ament, Jim Murphy, Grindline Skateparks, Erik Wolsky, Matt Sharkey, Marius Syvanen, Josh Matthews, Joey Pepper, Pat Moran, David Pajo, Cat Power and Greg Hunt for their great work and kinds hearts to unify their efforts to make life better for those that otherwise might not have the chance. Without question, skateboarding saves lives!

– Bryce Kanights

Levi’s Skateboarding in La Paz, Boliva

On the heels of supporting Holystoked and 2er with the DIY build in Bangalore, India and what Jamie O’Brien led in Johannesburg, South Africa, Levi’s Skateboarding took to La Paz, Bolivia, this past spring to support Milton Arellano and his efforts to make skateboarding accessible to the greater skateboarding community.

More than 100 volunteers from over a dozen different nations were joined by professional skateboarders Al Partanen, Josh Matthews, David Gravette, Chet Childress, Joey Pepper, Dan Plunkett and Marius Syvanen to help build what is now one of the largest skateparks in all of South America at 2,000 square meters.

Volunteers from outside of the area and pros alike slept for weeks in makeshift huts a few hundred yards up from the build site where they cooked each meal on camp stoves and rested up from sixteen-hour days of pouring and finishing concrete.

The result of endless days and campfire nights is a skatepark that’s suited to every level of skating and large enough to support the entire city of La Paz and beyond. While Levi’s® helped to make materials obtainable, it’s the dedication of Milton, the community of La Paz and the global skateboarding community that made this park a reality. See the results of all of this hard work and catch the entire short film above to inspire you to organize a build in your community.

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