It’s a lengthy one, but you’ll wish it were longer. This week Jamie Thomas discusses growing up in Alabama, working at Wendy’s, driving cross country with hotdogs and a microwave, sleeping at Embarcadero, his first board sponsor Experience, panhandling in San Francisco, riding for Invisible, getting a cold call from Ed Templeton to ride for Toy Machine, filming for Welcome To Hell, starting Zero, why he quit Emerica to ride for Adio, the rise and fall of Fallen Footwear, Straye Footwear, dealing with his “hoarding” of skate memorabilia and much more…
In the ashes of Fallen Footwear (which had the plug pulled on it in 2015) comes Jamie Thomas’ new footwear company, Straye Footwear. It looks like the project will involve a +1; any guesses as to who that’ll be? Time will tell.
Check the instagram post below for more:
i’m going to be a part of a new footwear brand called STRAYE. the shoes will be dropping in the next few months & one of my all-time favorite skateboarders will be joining me on the team. different to most things i’ve worked on in the past, i won’t be responsible for running the brand and it’s gonna be fun and carefree; no rules & no apologies i thank you all for your support and i hope you like the shoes -jamie thomas
Earlier this week, Fred Water proudly welcomed the first four skateboarders to the brand: Ranging from up-and-coming AM to pro to legend status – Chris Joslin, Jaws, Jamie Thomas and Tony Hawk – these four influential skateboarders are committed to Fred’s mission of drinking more water more often. Water is essential and Fred’s pocket-friendly water flasks make it easier to carry.
Jamie was on King of the Road with Zero three times and they won it three times. It takes a KOTR legend to comment properly on Thrasher’s February issue.
Jim Hodgson has unearthed some more vintage footage featuring Bobby Puleo, German Nieves, Nikhil Thayer, Andy Bautista and a host of familiar faces. Tune in.
Has social media hurt or helped skateboarding? In Chapter Two of ‘Pushing Forward,’ a skate documentary from Red Bull, they take a look at the impact of social media on pro skateboarders and how the modern pro utilizes social media to manage their own brand.
To help answer this somewhat obvious, but complex question, they looked at the different ends of the spectrum. Joey Brezinski is quite active on social, as is Alex Midler, who at the age of 16 was born into the social media era and doesn’t know anything different. And then there’s Wes Kremer, who has a different approach entirely to the medium. Veteran pros Jamie Thomas, Mike Vallely, and Steve Berra weigh in on the subject with some strong opinions that provide interesting context to how the profession has changed.