Let’s be honest, the landscape of skateboarding has changed significantly over the past two decades. We now have more skateboard parks, less skateboard magazines and more skateboard brands and skateboarders across the planet that we did in 1995. And yes, what used to be our little subculture and industry is now widespread, shared and affiliated with bigger businesses and publicly traded corporate entities. The fact is, times change and things still progress, and sometimes for the better.
Today it was disclosed that Girl and its affiliated roster of brands including: Girl Skateboards, Chocolate Skateboards, Lakai, Fourstar and Royal has teamed up with Altamont Capital Partners for investment with their business going forward.
Transworld Business’ Kailee Bradstreet caught up with Girl’s co-founders, Rick Howard, Megan Baltimore, and Mike Carroll for a bit of insight as to what this all means and where Girl is headed in the months and years to come.
Because the line was designed with Girl rider Sean Malto in mind, he felt action sports and skateboarding were already covered—so he turned his focus towards music and art to make the line really embody Green Label.