Giovanni Reda

adidas Skateboarding – “Nora” Digital Short

YouTube Preview Imageadidas Skateboarding has released the 20-minute digital short “Nora” documenting Nora Vasconcellos’ rise from skate rat to rising pro. Joining the adidas global team earlier this year, the brand proudly celebrates its first female rider in recognition of her unprecedented talents and contributions that make her an invaluable addition to its all-star team.

Directed by Webby-award winning Giovanni Reda and produced by adidas Skateboarding, the cinematic snapshot features interviews with Pros like Lacey Baker and Sage Elsesser, as well as legends such as Elissa Steamer, Andrew Reynolds, and fellow adidas Pro rider Marc Johnson.

adidas Skateboarding Announces “Nora” Digital Short

YouTube Preview Image adidas Skateboarding is soon to release “Nora”, a new digital short documenting the life of Nora Vasconcellos, as its first female pro rider joining the brand’s global skateboarding team earlier this year. The 15-minute film follows Nora’s journey from skate rat to rising pro and is directed by Giovanni Reda.

“Nora” is slated to drop on December 21. Be on the lookout for updates in the coming weeks.

Brain Anderson Comes Out As a Gay Skateboarder

YouTube Preview ImageProfessional skater and Thrasher’s 1999 SOTY Brian Anderson has disclosed his homosexuality in this video piece produced by his friend Giovanni Reda for Vice. Long frowned upon and unaccepted by skateboarders and the skateboarding community, being a gay skater was often likened to career suicide – until now.

Thankfully times have changed for the better and we are proud to share this video with skateboarders across the world. Much respect to you Brian for all that you’ve done and continue to represent as a skateboarder, gay or not.

Who Let Him In The Building Episode 02 Featuring Reda

YouTube Preview Image He’s back in the building and this time Reda gives Luis Cruz a piece of him mind regarding the “state of mongo” and some super graphics coming out of the Almost brand.