Day By Day is a short film by Jeremy McNamara that gives a glimpse into the life of functional artist George Rocha and his DIY skateboard brand IRIS. George is best known for his work making used skateboards into new functional objects. He truly has carved out an unusual life for himself by being resourceful and doing it his way. Have a look!
The SF Weekly has featured George Rocha and his San Francisco-based Iris Skateboards brand. Have a look at his motiviation and hard work in the video above and read about his unique boards which are handmade entirely from recycled skateboards right here. Repurpose, reuse and skate another day. Cheers George!