Vans, the original action sports footwear and apparel brand, is pleased to announce the global launch of The Story of Vans on this historic day, Vans’ 50th anniversary. On March 16, 1966 Vans opened in Anaheim, Calif. as a small family-owned brand with big dreams. 50 years later, the Van Doren spirit lives on as one of the largest youth culture brands in the world, fostering a culture of creative expression through action sports, art, music and street culture. Vans commemorates its rich heritage with The Story of Vans series – a visual campaign that is truly the first of its kind – combining a mix of artistic methods to highlight iconic moments from the brand’s 50-year history.
Each story is narrated by a renowned individual and long-time Vans enthusiast. Professional skateboarder and historian of the sport, Jeff Grosso, voices the leading story while iconic skateboarding legend Tony Alva speaks to his own history with the brand in the action sports short. Artist and musician Ray Barbee, Chuck D of Public Enemy and fashion icon and actress Chloe Sevigny lend their vocals for the art, music and fashion shorts, respectively. Visit www.vans.com to watch The Story of Vans and share your own Vans story using #since66.
The ultimate culmination of The Story of Vans campaign and Vans’ 50-year legacy will come to life at 10 House of Vans locations across the globe starting tonight. From New York to London to Hong Kong, guests of the House of Vans will immerse themselves into The Story of Vans. The engaging environment of each House of Vans event will include D.I.Y workshops, shoe personalization, a retrospective look at Vans’ history and curated musical performances featuring Nas, Dinosaur Jr., Wu-Tang Clan, The Kills, Erykah Badu, Jamie xx, Dizzee Rascal, Yeasayer, Shlohmo and more. Vans skateboarding legends and professional athletes will also be in attendance for skate demos and signings.
Vans is honored to celebrate 50 extraordinary years alongside the extended Vans family that have made the brand what it is today. To get in on the House of Vans action and to learn more about the experience, visit the House of Vans website.
Patrick O’Dell and Vice’s Epicly Later’d have recently released a four-part series which brings to light the rise and fall of Ali Boulala. Known as one of skateboarding’s most colorful and entertaining characters off and on the board, Ali’s solid and powerful skills early on got him noticed and recruited on to the Flip team soon after his arrival to the United States. In the months and years that followed, alcohol and drugs consumed much of Ali’s daily life as a skateboarder; these substances not only fueled him, but they impaired his function and judgement as well.
In these four episodes Ali looks back upon his salad days explains what went so right and so wrong while skating and filming video parts, partying, and traveling the globe with his skateboarding career. It is in our hopes that by sharing this series with Ali Boulala that we can help to guide and influence skateboarders worldwide with positive choices and opportunities in their lives.
Were relieved that Ali has survived the horrific accident that killed his friend and teammate Shane Cross and has been sober over the past two years. Please have a seat and take in these heavy episodes and share with your friends as well.
– Bryce Kanights
Ali Boulala – The Original Baker Boy – Part 1
Ali Boulala – Remote Control Cars and Being a Piss Drunk – Part 2
Ali Boulala – The Crash That Ruined Everything – Part 3
Vans has announced the official debut of the Geoff Rowley Signature Collection, hitting shelves worldwide this fall. With Vans since 1999, pro skateboarder Geoff Rowley is influential in modern street skating for pioneering big technical tricks and a go-for-broke style, a true legend whose impact on the culture endures. Not surprisingly, Geoff demands the same qualities of style and durability from his gear.
Vans’ signature footwear and introductory apparel collection designed by Geoff Rowley launches globally beginning June 13, equipped with superior performance innovation in Vans’ DURACAP footwear reinforcements and STURDY STRETCH chino pants to combine legendary durability with timeless style.
Purpose-built for skateboarding in construction and design, Vans’ signature Geoff Rowley Collection reflects Geoff’s energetic lifestyle by infusing workwear and military-spec detailing to emphasize classic functional styling. Inspired by the original Vans Era, one of the first shoe models ever built by skateboarders for skateboarding, the all-new Vans [ROWLEY] SOLOS transform the legendary Vans silhouette to create a revolutionary model that performs even better, featuring Vans’ DURACAP reinforced natural canvas textiles and premium suede uppers with Vans’ ULTRACUSH HD high-impact polyurethane cushioning, all grounded on Vans’ ORIGINAL WAFFLE outsole. The [ROWLEY] SOLOS launch in-stores worldwide this Saturday, June 13.
Vans [ROWLEY] SOLOS are complimented by the forthcoming debut of Geoff’s first Vans apparel collection this July, which includes Vans’ STURDY STRETCH twill GR chinos, a cotton canvas GR workwear shirt and shirt jacket, a 6-panel cotton snapback cap with a woven GR patch applique and four GR tees armed with Vans Wicked Dry for reliable moisture-wicking comfort.
The Vans Geoff Rowley signature footwear and apparel collection launches worldwide this fall. Visit Vans.com/Rowley to find the nearest authorized Vans Pro Skate dealer and to learn more about the performance features built in Geoff Rowley’s signature Vans collection.
Following its global premiere tour, Vans has released skateboarding’s most anticipated video for 2015, PROPELLER on iTunes to preview, buy and download now. PROPELLER: A Vans Skateboarding Video on iTunes delivers over an hour of unseen outtakes and the making of bonus content featuring the Vans professional skateboarding team. Upcoming additional PROPELLER features will also present PROPELLER: RAW EDITS, a series of 14 clips from the cutting room floor including alternate angles, unused tricks and behind-the-scenes perspectives, available for download with every purchase later this month.
Directed by acclaimed skateboard filmmaker Greg Hunt and featuring full parts from some of the biggest names in skateboarding alongside appearances from legends and true pioneers, PROPELLER presents a sweeping snapshot of modern skateboarding.
Vans has one of the deepest skate histories out there. They’ve supported skating through thick and thin and have always had amazing riders. Here’s Steve Caballero, Christian Hosoi, Geoff Rowley, Jason Dill, Curren Caples, Elijah Berle, Dan Lu, Andrew Allen, Chima Ferguson, and Alex Perelson for an episode of Skatepark Round-Up from Thrasher Mag.
This May, Vans marks the official release of its highly anticipated first-ever, feature-length Vans skateboarding video, Propeller. Directed by acclaimed pro skateboarder turned filmmaker Greg Hunt and featuring full parts from some of the heavies in modern skateboarding alongside legends and pioneers of our culture, this video is set to blow some minds.
On April 21, Vans presents the world premiere of Propeller at the historic Orpheum Theatre in Los Angeles. Tickets to the Los Angeles world premiere will be sold exclusively at select local skate shops beginning this Saturday, April 11th. Propeler will make its international debut across the globe with stops in Europe, Asia, Australia, Canada and Mexico. Visit VansPropeller.com to learn more about world premiere tour dates, locations, ticket information and to find a local premiere near you.