Two French-skater owned brands have joined together to create a footwear and apparel collection celebrating mutual rider, Koichiro Uehara. The collaboration was influenced by Koichiro’s Japanese homeland by paying homage to old world Japanese culture and it’s traditional artwork.
etnies and Plan B” />etnies and Plan B have had ties since ’97 and the brands collaborated on a new footwear collection that is dropping today to coincide with the upcoming Plan B video “TRUE.” Longtime allies, etnies and Plan B, have reunited to collaborate on a footwear collection. The collection coincides with the release of Plan B’s first full-length video since 1997, “TRUE.” The two brands have had ties since 1992 when Sal Barbier skated etnies Raps in Plan B’s legendary first video, “Questionable.”
Today, Ryan Sheckler leads the charge continuing the alliance between etnies and Plan B. The etnies x Plan B collaboration collection includes the styles that he uses and abuses regularly – the Marana, Marana E-Lite and the Scout all featuring STI Evolution® Foam. The Marana was designed and developed for Ryan to withstand the harsh demands of his skating, and the Marana E-Lite is the newest and most progressive style in the Marana bloodline. The lightweight, durable and high-impact rebound cushioning Scout is the supreme comfort shoe that these guys wear anytime they are off their boards.
etnies has proudly added Hawaiian Gardens native, Chris Joslin, to its skateboarding team. This relatively unknown amateur’s relentless commitment to perfection has him stacking mountains of footage for the upcoming Plan B video, “TRUE” as he’s been skating in etnies’ Marana Og, on many filming missions. Soon enough, he will surely become a household name in the world of skateboarding.
“Chris Joslin is one of the most talented, consistent skateboarders on the planet! His heart and his drive to skate are unmatched! Get ready world!” – Ryan Sheckler
Frosch Media, an award-winning game studio, has announced Skater, a best-in-class open world skateboarding game that is coming to the iOS App Store later this month. Frosh Media teamed up with etnies, Emerica, éS, Foundation, Lakai, Toy Machine, Zero, Baker, Deathwish, Shake Junt, Pig Wheels and Bro Style to allow Skater players to skate their newest products at some of the most renowned street spots like the Carlsbad Gap, Hollywood High (pictured below) and the best parks including The Berrics, Woodward and Stoner Plaza.
Learn more about Skater, sign up for the newsletter, and keep an eye out for launch in a few weeks.
With five thousand displaced individuals living in the 52 square blocks of Skid Row, the etnies team celebrated the spring holiday in the streets of downtoown LA serving those in need today. As a part of the Los Angeles Mission’s 2014 Easter event, the etnies employees and team riders took the day off work to prepare food, serve it and provide shoes to 2,000 locals. This year marks 40,000 pairs of etnies shoes donated to those living in these streets since it started in 1998.
“For us, it’s more than giving out 40,000 pairs of shoes,” says Pierre-Andre Senizergues, Owner and CEO of etnies. “It’s 40,000 times that we’ve been able to connect with a person to let them know that we care and that we hope that they will find a way back on their feet. It’s so important for the homeless to have comfortable and durable shoes to wear each day, but it’s even more important that they know they are part of a community that wants them to succeed.”