DC has dropped Part one of its three-part series, “Light – Sound – Brain” curated by one of skateboarding’s most creative beings and DC’s professional rider, Evan Smith. Part one titled, “Light,” dives into Evan’s unbound creativity and passion for skateboarding, music and art alongside his skateboarding family.
Yesterday, DC Shoes packed the house at the Ace Hotel in Downtown Los Angeles with notable individuals like Dave Carnie, Sean Cliver, Johnny Knoxville, Mike Carroll, Jeff Tremaine, Jason “Wee-Man” Acuna, Chris Pontius and countless other individuals to celebrate its Big Brother collaboration and book launch. From a remake of Dave Carnie’s “pro model” shoe, Big Brother memorabilia to an ice sculpture spelling out “shit,” nothing was off limits.
“The DC x Big Brother collaboration gives nod to some of the most unforgettable moments in skateboarding and we’re proud to pay tribute to that heritage,” said DC’s Vice President of Marketing, Megan Easley.
The capsule collection and an exclusive “Big Brother Book” highlighting the best and worst moments of Big Brother history was on full display throughout the night. People got a first-hand look at the collection launching February 1, 2016. The collection features the DC Sultan S shoe, t-shirts, a coaches’ jacket and accessories featuring classic Big Brother Magazine covers.
For more information on the collaboration and to shop the Big Brother Collection, please visit finer retailers around the world or dcshoes.com, follow @dcshoes and search these hashtags #DCShoes and #DCBBSHITSHOW.