Christian Maalouf, Daniel Shimizu, Taylor Caruso and Chris Pastras take you from Echo Park to the Griffith Park and Bronson Ditches for the Richer Poorer Summer 2015 campaign.
Brixton Union has put together a new edit during L.A.’s Winter heat wave which features Brad Cromer, Ernie Torres, Christian Maalouf, Dolan Stearns and Jordan Taylor.
The Richer Poorer brand began in 2010. One of the most important things to consider as you’re entering any market is who you choose to associate with your brand. For it’s Skate Marketing Manager, RP chose a long running major player in both skate and art design in Chris “Dune” Pastras.
“A friend of mine suggested myself to help them with launching a skate related ambassador program. I took one look at the branding, the product, and the people already involved and said yes. I knew it was solid and something that would appeal to the creative types in my circles.”
Since signing on in the Fall of 2014, Pastras has been tasked with introducing RP into the skate community. When asked if there would be an RP skate team or a collection of Ambassadors he explains, “Closer to Ambassadors then a “competitive skate team”. We call it the RP Athletic Club, even though there isn’t much Athletic about it. Think of it more as the gym club from the ‘20s where you have your handball game, a swim, a martini lunch, and a good meal.”
And what should we expect to see from RP in 2015? “We just launched the Spring Lookbook and season, we’re adding Christian Maalouf from Weekend as our first Athletics Club member besides myself, a couple more steezy people are to follow with some content around them, and we have a special project with Monster Children that will be announced shortly. Check the blog out at richer-poorer.com to follow our activities.”