On February 22nd, 2011, at 12:51pm, a 6.3 magnitude earthquake and numerous aftershocks tore through the city center of Christchurch, New Zealand. 185 people were killed and thousands were displaced with their lives forever changed. Inspired by other recent Levi’s skatepark builds around the world, several members of the Christchurch skateboarding community reached out to the Levi’s brand seeking support to help revive the skate community in Christchurch.
The crew at Levi’s quickly signed on to help, recruiting eager team ambassadors Josh Matthews, Joey Pepper, Al Partanen, Marius Syvanen, Pat Moran and Dan Plunkett. An all-star cast rolled up their sleeves to help the Christchurch skate community. With bags packed, the crew departed for New Zealand where they were determined to work closely with the locals of Christchurch to help create something that would be a meaningful contribution towards rebuilding their community. In less than 48 hours this past December 2016, Christchurch locals and the Levi’s Skateboarding crew banned together to find an available plot of land, cleared it of all plants and debris and built a skatepark. If you don’t think it’s possible, watch here and be convinced otherwise.
This marks the sixth skate park built around the world by the Levi’s brand and skate team ambassadors. Other global park builds include Bangalore, India, La Paz, Bolivia, Oakland, California, Pine Ridge Reservation, South Dakota and Johannesburg, South Africa.
With the success of their most recent pour, the crew at Shorty’s in New Jersey are trying to raise enough money for another concrete delivery, pool coping, rebar, tools, etc. They are trying to reach a goal of $5,000 in three weeks. You can support their efforts by heading over to their GoFundMe page.
Thrasher Magazine has rolled out the first of its Skate Rock South Africa episodes with a very fortunate bang with Nuge at the wheel. After the tour van brakes went out, Nuge chose the correct lane and saved everyone from a deadly situation. Tune in and trip out on the rest of the heaviness that took place.
Kellen James rolls through San Diego’s PQ park with on a fresh setup with MOB Grip. Keep it moving!
Vans, the original action sports footwear and apparel brand, is pleased to announce the global launch of The Story of Vans on this historic day, Vans’ 50th anniversary. On March 16, 1966 Vans opened in Anaheim, Calif. as a small family-owned brand with big dreams. 50 years later, the Van Doren spirit lives on as one of the largest youth culture brands in the world, fostering a culture of creative expression through action sports, art, music and street culture. Vans commemorates its rich heritage with The Story of Vans series – a visual campaign that is truly the first of its kind – combining a mix of artistic methods to highlight iconic moments from the brand’s 50-year history.
Each story is narrated by a renowned individual and long-time Vans enthusiast. Professional skateboarder and historian of the sport, Jeff Grosso, voices the leading story while iconic skateboarding legend Tony Alva speaks to his own history with the brand in the action sports short. Artist and musician Ray Barbee, Chuck D of Public Enemy and fashion icon and actress Chloe Sevigny lend their vocals for the art, music and fashion shorts, respectively. Visit www.vans.com to watch The Story of Vans and share your own Vans story using #since66.
The ultimate culmination of The Story of Vans campaign and Vans’ 50-year legacy will come to life at 10 House of Vans locations across the globe starting tonight. From New York to London to Hong Kong, guests of the House of Vans will immerse themselves into The Story of Vans. The engaging environment of each House of Vans event will include D.I.Y workshops, shoe personalization, a retrospective look at Vans’ history and curated musical performances featuring Nas, Dinosaur Jr., Wu-Tang Clan, The Kills, Erykah Badu, Jamie xx, Dizzee Rascal, Yeasayer, Shlohmo and more. Vans skateboarding legends and professional athletes will also be in attendance for skate demos and signings.
Vans is honored to celebrate 50 extraordinary years alongside the extended Vans family that have made the brand what it is today. To get in on the House of Vans action and to learn more about the experience, visit the House of Vans website.
The lineup for X Games’ Real Street series has been announced for 2016. The eight selected rippers in the mix this year are: Daewon Song, Torey Pudwill, Chris Joslin, Ryan Decenzo, Zack Wallin, Chaz Ortiz, Alec Majerus and Tom Asta. Their videos drop May 4th followed by the one-hour “World of X Games” show on Saturday, May 14 on ABC.