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Richer Poorer Spring 2015 Lookbook

The Richer Poorer brand began in 2010. One of the most important things to consider as you’re entering any market is who you choose to associate with your brand. For it’s Skate Marketing Manager, RP chose a long running major player in both skate and art design in Chris “Dune” Pastras.

“A friend of mine suggested myself to help them with launching a skate related ambassador program. I took one look at the branding, the product, and the people already involved and said yes. I knew it was solid and something that would appeal to the creative types in my circles.”

chris Pastras frontside wallride mute grab photo Seu Trinh

Since signing on in the Fall of 2014, Pastras has been tasked with introducing RP into the skate community. When asked if there would be an RP skate team or a collection of Ambassadors he explains, “Closer to Ambassadors then a “competitive skate team”. We call it the RP Athletic Club, even though there isn’t much Athletic about it. Think of it more as the gym club from the ‘20s where you have your handball game, a swim, a martini lunch, and a good meal.”

Justin, Chris, Daniel, Christian table #2 photo Seu Trinh

And what should we expect to see from RP in 2015? “We just launched the Spring Lookbook and season, we’re adding Christian Maalouf from Weekend as our first Athletics Club member besides myself, a couple more steezy people are to follow with some content around them, and we have a special project with Monster Children that will be announced shortly. Check the blog out at richer-poorer.com to follow our activities.”

REAL Spring 2015 Catalog

real_review_01 Brock, Donnelly & Busenitz are winning at finishing last with the new champion series, Ishod takes it back to the 80’S on some new embossed slicks, Chima & Davis go floral, Jake teams up with Real X Adidas, and Davis pens all the captions for a new batch of Morford photos for the new Spring ’15 Release from Real.


Vans Syndicate X Jason Dill


Seasoned Syndicate collaborator and Vans Syndicate pro Jason Dill returns this season with an OG Authentic “S” emblazoned with Dill’s own original doodles and pen drawings on an off-white canvas silhouette with classic blue foxing and a red heel tab.


His doodles incorporate his friends’ names and icons from Dill’s past and present. On the tongue, he added his elementary school photo, which was used for the launch of his skateboard brand, Fucking Awesome.

The right foot of the Vans Syndicate Jason Dill OG Authentic “S” features the clean photo and on the left, the board graphic is pictured all scratched up from skating. The shoe comes inside a matte white shoebox with Dill’s doddle art.


The Vans Syndicate x Jason Dill project launches worldwide on February 7th exclusively at authorized Vans Syndicate dealers.


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On January 10th, Vans released the Sixth Generation of the Vans TNT franchise for Tony Trujillo. The TNT SG connects Tony’s on-board performance with Vans Pro Skate product performance, offering unrivaled control in Vans’ legendary Original Waffle Outsole, superior boardfeel in Vans’ Pro Vulc Construction and light, predictable cushioning in Vans Ortholite sockliners.

The new TNT SG​ are available in four colors: Black, Scarlet Red and Navy, plus an exclusive Vans x Antihero edition to celebrate the 20th anniversary of Antihero Skateboards. Tony honors his favorite guitar, the Gibson SG, with custom TNT SG guitar pic logo logo graphics found on the tongue label.

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Olloclip For Daily Life

Olloclip has significantly elevated the standards with the mobile imaging market with its expansive range of quick-connect lenses and products for the iPhone/iPod touch – including their Quick-Flip case, wide range quick-connect lenses and imaging app.

They supplied us with their entire line of highly functional lenses and cases and we put them to the test out in the streets and skateparks and the results are remarkable. Whether you’re a creative hobbyist, a frequent blogger, or a full-time professional image-maker, it’s a sure bet that Olloclip’s lens system will enhance and diversify your mobile photography experience.

Small enough to fit in the palm of your hand, each of these versatile Olloclip lenses connect within seconds so you’ll be sure to capture the images you want. Just flip the adapter over to switch lenses and desired focal lengths. Olloclip lenses utilize precision ground coated glass with multi-element optics. The anodized CNC machined barrels are produced from aircraft grade aluminum and Olloclip lenses will work with any application that uses the rear-facing camera on the previously described iPhones above. Sorry about your selfies!

The Hardware and Tech Specs

Quick-Flip Case and Pro-Photo Adapter
Olloclip’s Quick-Flip attachment case is made from a soft plastic material to ensure a secure fit as well as easy removal with iPhones 5/5s and 4/4s models and iPod touch.

OlloClip Case

While a tripod is generally not required in mobile photography, there are times when you may find one helpful. The included Pro-Photo Adapter features a standard ¼” thread mount and slides easily onto the Quick-Flip case for mounting the phone to a tripod or other photo/video accessories. Also, the Pro-Photo adapter provides a Cold Shoe mount for video lights*, microphones, or other attachments that you might have.

Ollo Clip Tripod

Original 3-in-1 lens wide angle, fisheye and macro lenses
This is the Olloclip combination lens that started it all and it features Fisheye, Wide-Angle and a Macro 4x lens. The fisheye lens vignettes the edges when in photo mode yet it offers a crisp full frame view when your iPhone is set to video mode.

OlloClip Koerner

4-in-1 lens wide angle, fisheye and macro lenses

The Olloclip 4-in-1 is another convenient quick-connect lens solution for the iPhone and iPod touch and it includes Fisheye, Wide-Angle and two separate Macro lenses (10X and 15X). Like Olloclip’s original lens, it easily fits in your pocket; just flip it over to switch to the lens of your choice. The Macro 10x and 15x lenses are accessed by removing (unscrewing) the Fisheye and Wide-Angle lenses respectively.

OlloClip Fisheye

Telephoto X2 lens
Need to get closer to the action? Olloclip’s Telephoto Lens delivers 2x optical magnification, so you can get twice as close with your iPhone/iPod touch. It offers a shallower depth of field, and with the use of selective focus you can make your subjects stand out distinctly from their backgrounds. The Olloclip App (free in the iTunes App Store) is also an excellent tool to help you set the focus. This lens also is great for video. Simply flip it over and the CPL has what you need.

OlloClip TelePhoto

Circular Polarizing Lens with 20mm-25mm lens adapter
The CPL is designed to reduce glare from reflected surfaces and produce colors more true to life. When rotated, the lens blocks certain wavelengths of light from entering the camera lens and hitting the its imaging sensor. When undesired light (typically from light bulbs or sun) is not blocked, the result can be photos blown out highlights, glare and washed-out colors. Additionally the CPL can be used with the Telephoto Lens as well as the Fisheye and Wide-Angle Lenses with the use of the provided step-down adapter.

OlloClip Polarizer

The CPL can be used to enhance many different types of photos. For example, you can reduce reflections from glass, water and haze and achieve great-looking photographs.

Newest offering – Macro 3-in-1 lens
Olloclip’s newest lens offering is specific to mobile macro photography and it features three individual focal length lenses. Like its predecessors, this combination lens easily clips on and off your iPhone 5/5s and iPod touch in seconds.

OlloClip Lens

OlloClip Bearings

OlloClip Macro

7X – The lowest magnification option is revealed when you remove the 14X lens and it provides a wider field of view with minimal bokeh (aesthetic blur in out-of-focus areas).

14X – The default choice for medium magnification: easy to switch on and off using the lens adapter.

21X – Super high magnification focuses in on details and textures not easily seen with the naked eye. It provides a tighter field of view and a higher degree of bokeh.

All of these Olloclip lenses come in an easy to carry and protective stuff sack.

So with all of these awesome lenses available what could possibly improve the experience for Olloclip consumers? Well, the obvious choice for us would be a dedicated and fully-functional and rechargeable powered case since we often drain our iPhones’ batteries while capturing images all around us day and night.

In any event, Olliclip has recently announced its endorsement and relationship with Jamie Thomas as their first ambassador to align its brand and products with the skateboarding world. Also, Dwindle Distribution was named as the primary distributor within the action sports industry earlier this year.

What’s more, Olloclip’s Founder and CEO Patrick O’Neill was recognized and awarded as 2013’s Entrepeneur Magazines’ Entrepeneur of The Year.

All in all, Olloclip’s functional design and ease of use provides users with clever and useful imaging tools to enhance daily life experiences with mobile phone photography.

Have a look for yourself. This prime optical gear steps up your social media game considerably.

– BK

Lacorda Threads

Lacorda Threads

Portland, Oregon skaters Jeff Halstad and Elliot Murphy have launched Lacorda Threads which offers a colorful line of premium shoelace belts made with durable materials. These wider styled laces are fitted with weighty black chrome end tips branded with laser-etched Lacorda logos. They are longer, thicker, and little bit wider than normal shoelaces. There is also a recognizable Lacorda Thread logo tag stitched on the end.

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