Since leaving Girl Skateboards and then backing out of Brain Anderson’s 3D skateboards prior to launch, Alex Olson’s next move in skateboarding has been a bit of a mystery to most. Jenkem Mag recently caught up with him to discuss his standpoint and viewpoints on starting up a new company under his creative direction and thoughts on the industry and where he’s going.
Directed, filmed and edited by: RussellHoughten, New Balance Numeric’s first video features its team of skaters focused on the home of cinema and celebrity, Los Angeles, California.
They searched the spaces between the glamour, the fortune and the broken promises. They found that beneath its dazzling surface, LA. is as real and raw as any major metropolis on earth. Skate spots abound in the side-streets and empty school yards of this glitzy place in the sun. Watch PJ Ladd, Arto Saari, Levi Brown, Tom Karangelov, Jordan Taylor and Tyler Surrey work their magic upon griptape.
There’s no place like home. And as the world continues to grow more globalized and culturally cross-pollinated, many of us are increasingly blessed with primary, secondary, and tertiary homes as a result of our globetrotting upbringings and divided heritages.
Youness Amrani was born to Moroccan parents shortly after they immigrated to Hasselt, Belgium. While he grew up on the European continent, with frequent visits back to Morocco as a child, his primal roots remained firmly planted in Northern Africa. Having not returned to Morocco in more than a decade, he set out with his brother earlier this year to make the pilgrimage home to Kenitra and pay a surprise visit to his grandmother, who still lives there.
In the process, he also planned to ride his skateboard, collect photos for a TWSkateboarding article over a 10-day stretch on the northern tip of the African continent, and cover the road between Casablanca and Marrakesh by way of Rabat, Kenitra, and Agadir. Welcome aboard the Marrakesh Express.
The 2013 Element Make It Count finals proved to be the best one yet. The event began as a bald eagle flew overhead, and it concluded with an incredible day of skating up in the Sequoia National Forest. Jon Cosentino of Toronto, Canada made it undeniable that he was the overall winner, defending his title from last year and extending his sponsorship from Element. Dan Coe of Minneapolis, MN finished 2nd, and Ben Patterson of Toronto, Canada came in 3rd. All were rewarded hand carved trophies and experienced a trip of a lifetime that included sessions at The Berrics, and Transworld.