Vans in collaboration with A.skate, the non-profit foundation created to introduce kids with autism to the engaging and therapeutic effects of skateboarding, are proud to present the Vans x A.skate collaboration for spring 2014. The Vans x A.skate partnership welcomes the first-ever Era Laceless Pro performance model to the Vans Pro Skate line, and marks Vans’ continued support of the A.skate vision.
The Vans x A.skate Era Laceless Pro features Vans Pro Skate performance upgrades plus the added benefit of an easy closure option. The custom “Obsessed to Skate” insole artwork by Jay Croft calls out autism’s obsessive tendencies and brings awareness to A.skate’s mission to channel that energy through skateboarding.
“Autism, like skateboarding, can be unpredictable and often times unruly,” says Crys Worley, founder of A.skate Foundation. “A.skate embraces the parts of autism that are hard to understand and gives children an outlet that is free of rules or judgement, allowing them to be social, without them being ‘social.’”
When the Levi’s enlisted the thoughtful eye of skateboarding master lensman, Jon Humphries, to capture their Spring 2014 Skateboarding Collection video, they limited location scouting to the brand’s native Bay Area. With so many options in their backyard, they settled on Oakland – it was clear the video needed a uniquely Oakland track.
The natural fit…Deltron 3030’s iconic classic, “Mastermind”. Del, Dan and Kid Koala’s tracks have been the backdrop to many skateboarding video parts since the early 2000s. It wasn’t enough to simply have their beats and rhymes, so Levi’s invited the Bay Area duo of Del and Dan to play cameos in the short film as well.
“Humphries was an obvious choice to repeat as director,” explains Levi’s Creative Director, Michael Leon, “He has a long history with the Levi’s crew and the talent to direct the video and shoot still at the same time. He took on some ambitious techniques like shooting with a crane truck on the Bay Bridge and we couldn’t be more thrilled with the results.”
Tune in as Jon Humphries talks about the project from a behind the scenes perspective. Then follow the links at the end to view the full length commercial on the new Levi’s Skateboarding website where you can view the Spring ’14 Collection in its entirety.
Red Bull Skateboarding continues their road trip with Jordan Trahan, Silvester Eduardo, Jimmy McDonald, Rob Gonyon, Joe Tookmanian and Tombo Collabraro in episode two of ’5BORONYC Goes East’. In case you missed the first episode, you can view it here.
Check back February 18th to see the final episode, where the crew finally makes it onto the island of Newfoundland and to their final destination of St. John’s.