The Richer Poorer brand began in 2010. One of the most important things to consider as you’re entering any market is who you choose to associate with your brand. For it’s Skate Marketing Manager, RP chose a long running major player in both skate and art design in Chris “Dune” Pastras.
“A friend of mine suggested myself to help them with launching a skate related ambassador program. I took one look at the branding, the product, and the people already involved and said yes. I knew it was solid and something that would appeal to the creative types in my circles.”
Since signing on in the Fall of 2014, Pastras has been tasked with introducing RP into the skate community. When asked if there would be an RP skate team or a collection of Ambassadors he explains, “Closer to Ambassadors then a “competitive skate team”. We call it the RP Athletic Club, even though there isn’t much Athletic about it. Think of it more as the gym club from the ‘20s where you have your handball game, a swim, a martini lunch, and a good meal.”
And what should we expect to see from RP in 2015? “We just launched the Spring Lookbook and season, we’re adding Christian Maalouf from Weekend as our first Athletics Club member besides myself, a couple more steezy people are to follow with some content around them, and we have a special project with Monster Children that will be announced shortly. Check the blog out at richer-poorer.com to follow our activities.”
After the qualifiers and semi-final jams of TheBoardr Am in Tampa Bay were completed yesterday Marcos Montoya looked to be the name to beat. Once the format switched to runs for the Finals, Jamie Foy did just that. Jamie joins the Los Angeles winner Jon Cos and Houston’s champ Jagger Eaton at The Boardr Am Series Finals at X Games in Austin. Look for a full recap on XGames.com and TheBoardr soon.
1. Jamie Foy
2. Josh Douglas
3. Alex Midler
4. Jereme Knibbs
5. Marcos Montoya
6. Dalton Dern
Kelvin Hoefler gets the spotlight in the latest “60 Minutes In The Park” from Transworld.
Eric Koston and Steve Berra bring you this announcement regarding the latest version of Battle At The Berrics that will feature your top rated Pros, Ams, Joes and Battle For Abberica Finalists. Skaters and brackets for BATB8 coming soon to theberrics.com.
TORRO! am Leo Heinert has been destroying the streets of New York City for years. Leo had a break out year in 2014, releasing an amazing edit for TORRO! Skateboards followed by a Video Check Out for Transworld before finishing out with an impressive showing at Tampa Am. Leo sat down with Network A at Skatepark 5050 in Staten Island to give Timbo the exclusive on his plans to go pro, only on dose.
Leave it to the Krooked crew to find some never before seen spots all the way out in Korea. selfie sticks and Korean tricks served up by Mike Anderson, Bobby Worrest, Sebo Walker, and special guest Jake Johnson.