Venture has rolled out its 2017 Spring Catalog including new Team Marquee and Motto colorways, Josh Matthews’ ad, and new photos from Yaje Popson and Ben Gore.
Santa Cruz Skateboards’ new OGSC Collection focuses on the deep roots of the brand. Starting in the 1970s and working its way forward, Santa Cruz skateboards pushed the limits of what was possible in skateboarding. Utilizing the archive of highly sought after artwork, the first installment of the OGSC Collection is available now!
DC Shoes has proudly introduced, the Astor, its newest and freshest cupsole for spring 17. Using DC’s IMPACT-I technology and featuring a clean blucher-toe silhouette, the Astor is ready to conquer the streets in maximum style and comfort. Check out the Astor right here, right now.
Vans has announced the release of its global campaign, This Is Off The Wall. Following up on Vans’ 50th anniversary series, which welcomed newcomers to the brand’s rich heritage and thanked decades of loyalists, the 2017 campaign focuses on creative expression, the core of Vans’ “Off The Wall” culture.
Vans showcases the essence of “Off The Wall” through a diverse set of ambassadors within a hero montage and a series of shorter spots.
“The meaning of ‘Off The Wall’ is the very ethos of Vans, the very identity of our brand – its everything we stand for,” said Doug Palladini, Vans Global Brand President. “We’re pleased to tell this inspiring and sincere, five-decade-long story through our family of ambassadors who have been brought together by their diverse passions for creativity.”
This Is Off The Wall taps into Vans professional athletes, artists, musicians and style purveyors who have long and personal histories with the brand. Their stories are each unique and told through a variety of tones, but ultimately shine a light on the passions that Vans has always supported. The visual nature and emotions that are evoked in each story are easily translatable around the world, showing that creative expression is inclusive and without borders.
“Off The Wall” was a term coined when skateboarders in the mid ‘70s were landing new tricks in empty pools by literally skating off the wall. At that time, skateboarders were outcasts of society who expressed themselves through the style of their sport. These individuals were not only the pioneers of skateboarding, but also lived and breathed creativity through art, music, fashion and local culture. For more than 50 years, “Off The Wall” has been synonymous with that original spirit of rebellion and creative expression.