For Slash’s newest Pro Spitfire F1 wheel he wanted to give back to help It’s the Pits, an organization that helps find homes for rescue pit bulls in need. We support the dog lovers of the world 100%!
Veteran pro skater Eddie Elguera has been wearing the S1 Lifer Helmet for several years now. Have a look at Eddie still ripping at the age of 51. He’s credited with ushering in such classic and progressive skateboarding moves as the Fakie Rock n Roll, and Frontside Rock n Roll and the Elguerial.
Nike SB and Jordan Brand are soon to release the new Nike SB x Air Jordan 1 Pack. In collaboration with Lance Mountain, the unique release brings new meaning to the concept of wear-and-tear on shoes.
According to Nike: “More literal with his designs, Mountain chose to emphasize how skaters of the era mismatched pairs in order to extend the life of their Jordans. To create uniformity they would then paint over each shoe. The two Lance Mountain Nike SB x AJIs recreate this aesthetic by mismatching both a black/red and black/royal colorway in one pair and then covering the colors, DIY-style, with black or white paint. As each pair is worn and the paint wears away to reveal the colors underneath, they will become unique to their wearer. Lastly, Mountain created a “Paint shoes not walls” graphic that emblazons his attitude on the insoles.”
The Nike SB x Air Jordan 1 Pack designed by Lance Mountain will be available in limited quantities at select Nike SB retailers and online at Nike.com beginning June 7.
With five thousand displaced individuals living in the 52 square blocks of Skid Row, the etnies team celebrated the spring holiday in the streets of downtoown LA serving those in need today. As a part of the Los Angeles Mission’s 2014 Easter event, the etnies employees and team riders took the day off work to prepare food, serve it and provide shoes to 2,000 locals. This year marks 40,000 pairs of etnies shoes donated to those living in these streets since it started in 1998.
“For us, it’s more than giving out 40,000 pairs of shoes,” says Pierre-Andre Senizergues, Owner and CEO of etnies. “It’s 40,000 times that we’ve been able to connect with a person to let them know that we care and that we hope that they will find a way back on their feet. It’s so important for the homeless to have comfortable and durable shoes to wear each day, but it’s even more important that they know they are part of a community that wants them to succeed.”