Z-Flex Vintage Premium – Part 1: The Beginning


Kent Sherwood (Jay Adams’ step-dad) was the man behind the manufacturing of the Zephyr Fiberglass skateboard. In 1976, Jay Adams and Kent split from the Zephyr team and started the short lived E-Z Rider brand that then became Z-Flex Skateboards that is still around today. With his refined skill in fiberglassing they launched the first Z-Flex skateboards in 1976 from his workshop in Venice. Coming out initially with three different shapes, with the inclusion of the Jimmy Plumer later, Z-Flex Skateboards was one of the premier skateboard brands of that era. Now generations strong, Z-Flex remembers its rich history and continues its path of determination and dedication to skateboarding through a limited release of iconic Z-Flex Vintage Premium (ZVP) products.

To celebrate the heritage of skateboarding and the brand, Z-Flex reunited team members from the past as well as fellow skaters of the 70’s to re-tell the ever-popular Dog Town story from the people that actually lived it. In this two part mini-documentary series take a trip back to the 70’s to relive the skaters, spots, style, and products that shaped skateboarding as we know it today.

Filmed by: Jon Holland, Ted Newsome, and Ewan Bowman Edited by: Jon Holland Interview Audio by: Ryan Carmen

Leave a Comment