As of today, the two-time Thrasher Skater of the Year Chris Cole will be sponsored head to toe by DC apparel and footwear.
“To have a head to toe sponsor with a signature line of shoes and also now apparel is really what every skater hopes for. I’ve always been very specific about what I skate in, so the fact that DC makes great products is why I am here. I work closely with the DC designers and they have a gift for creating the best shoes and apparel for my style of skating. Thanks to DC for making this happen and for all the support,” said Chris Cole.
As part of his new sponsorship, Chris Cole and DC are also working together to develop a signature apparel line that is set to launch in mid Spring 2014. Designed to cater specifically to Cole’s skateboarding needs, the collection will feature staple pieces including tops, bottoms, jackets, and accessories, all inspired by Cole’s unique style and personality.
The “Cut From A Different Cloth” series speaks to the raw energy of Altamont’s eclectic roots. The history of Altamont strewn through music, art, design and skateboarding comes to life as the personalities behind the brand tell the story of what is Altamont; Inspiring in youth, the boldness in each, and to achieving ones own unlimited potential.
In our first installment of the “Cut From A Different Cloth” series, long-time Altamont friend and contributor, Randy Randall of the experimental punk band No Age, talks about what drew him to punk rock and noise, working on his new solo project and both the risk and reward of making music, no matter what the result.
“It’s not about being the best, it’s about being yourself and doing the best you can do. You know? Its not a competition its just expression.” – Randy Randall
DGK rolled over to Los Angeles to pay a studio visit to adult video director turned incredibly popular photographer Van Styles. They got a behind the scenes look at the photo shoot for Van’s new collaboration with their brand and talked to him about how he got into photography, the inspiration behind him shooting girls in streetwear, the collaboration with DGK, and more.
Ben Harper is helping to raise money for the family of Australian pro skateboarder Lewis Marnell, whose untimely death in January at the age of 30 left his family in dire financial straights. A lifelong skateboarding enthusiast and friend to skaters around the world, Harper has reunited with the Innocent Criminals for the first time since 2007 to re-record the song “Jah Work” from his 1997 album, “The Will to Live.” The song will be available on iTunes April 30th, with all proceeds going to the Lewis Marnell family memorial fund.
“Lewis was a brilliant artist and athlete not to mention a truly beautiful soul. We loved him and his contributions to skating, and we thought a song would be a wonderful way to celebrate his life and help his family.” said Harper.
Marnell died Jan. 18th from complications of diabetes, a disease he lived with from the age of 10. He did not allow his condition to impede his meteoric skateboarding career. He skated with such passion and style that can’t be replicated, he made all his tricks look effortless and his love for life was infectious. In 2008 he made his mark when he went pro for Almost Skateboards and he was named Skater of the Year from Australia’s Slam magazine. Marnell got married in late 2012, and died only a few months later, leaving his family with a large debt. Global efforts ensued to help the family financially, with Harper’s being the latest.
After a successful launch of their latest collaboration with Mark Gonzales, UXA has posted a full preview of their 2013 line at their site. Check it out.
In the second and final part of ‘Weekend Buzz’ at Ride Channel, Erica and Rob hear stories of Karaoke, vinyl cruisers, Tincan Folklore and many more from Clint Peterson and Chris Pastras.